Agent On-Camera Video for Real Estate

Build Your Personal Brand

This agent introduction video helps build your personal brand for social media, listing promotion, and future client conversations. It can also give prospective clients a chance to see and hear from you before an initial conversation.

What Agent On-Camera Video Can Do for Your Marketing

Quick Summary: Choosing an Agent On-Camera video will feature you discussing things like a particular property, your business or something similar. This type of video can be very effective in helping you establish your brand as well as introducing a property to the market. Another great benefit is that out-of-area buyers looking for an agent get to see who you are and the video may help build some trust before they call.

Agent On-Camera videos take prospective buyers through a home and feature you on screen talking about something. Many prospective buyers connect with people, not just floor plans. Consider introducing yourself in a listing introduction video, a neighborhood spotlight, or a quick market update.

Why might you choose Agent On-Camera Video for a Riverside or Inland Empire listing? You may want a video that helps your new listing stand out in a busy feed. You may want regular content that helps build recognition over time. Or you may have won a listing in a competitive price range and want another way to present yourself alongside the property.

While many starter properties in super-competitive, high-velocity price ranges may not necessarily call for this service, move-up tier properties and estates/luxury listings are an excellent fit. In addition, many agents use on-camera video as a means of building their brand. If you are a Listing Agent, Team Lead, or Broker, you may be marketing yourself just as much as you are marketing the listing.

• You may want your face associated directly with the property you are presenting.
• You may want to strengthen your personal brand through video.
• You may decide that consistent on-camera content fits your broader marketing strategy better than a single video.
• An authentic introduction can also give relocation or out-of-area buyers a chance to see and hear from you before they call.

Deciding Between a Listing Launch Video and Ongoing Brand Content

There may be times when you have a listing that needs some explaining and photos alone will not suffice. Perhaps it is an unusual property, or a stand out feature. These may be times that warrant an on-camera listing. These projects are easy to define: book, shoot, done. However, before making your booking it's a good idea to determine if you are looking for a one-off video, or if you're looking to make listing videos a part of your regular marketing routine.

One important consideration. If your goal is to build the kind of visibility you see from high-volume agents who appear regularly on camera, a one-time video may not be enough. If regular video becomes part of your marketing plan, consistency can help your audience become more familiar with you over time.

You may want one on-camera video tied to a particular listing, or you may decide that appearing on camera regularly fits your broader marketing goals. The right approach depends on what you want the video to accomplish and how often you want to be visible in your marketing.

• A listing-focused video can introduce a property while putting you directly in the presentation.
• Regular on-camera content can give past clients and future prospects more opportunities to see and hear from you.
• Market updates, neighborhood spotlights, and agent introductions can also give you reasons to appear on camera beyond a single listing.
• Not sure which approach fits you? You can start with one listing video and decide afterward whether you want on-camera video to become a more regular part of your marketing.

You do not need to decide on a long-term video schedule before trying the service. You can book a single Agent On-Camera Video for a property and use that experience to decide whether more on-camera content makes sense for your marketing.

When Standard Listing Photos Make More Sense Than On-Camera Video

Sometimes it's OK to skip the agent video. There are some properties, for example, which will sell quickly based on good photos and an accurate floorplan alone, depending on the property and the way you plan to market it. Think of a cute condo in an established Riverside development. At 11 PM, buyers are interested in the kitchen and the backyard, nothing more.

Photos may do the majority of the marketing heavy lifting for entry-level homes. Your buyers may simply want the information they need quickly. For a typical floorplan or anything that doesn't have any unique features that require explanation, an on-camera video may not add as much to the marketing plan as it would for a property with more to explain or highlight.

When might an on-camera video make sense? Consider whether appearing in the presentation gives you something useful to add. You may want to introduce a property, explain a feature that benefits from more context, discuss the surrounding area, or simply let prospective clients see and hear from you.

• Straightforward listings may already be well served by strong photography and floor plans.
• Properties with features that benefit from explanation can give you more to discuss on camera.
• On-camera video can also serve your personal-brand goals, separate from the property itself.
• The decision should come down to what you want the video to contribute to your marketing.

Before you book any media, consider what kind of tool would be best suited to market your listing. Some houses tell a story, some houses just need to be seen clearly. Save the budget for video for the properties that need to tell a story.

Getting Ready to Perform Naturally on Camera

Once you know what you want to say, take a few moments to settle in before we hit record. Don't worry, this isn't acting school.

We can do multiple takes so there's no need to make the first take perfect. We'll help you with the script. Then focus on speaking naturally rather than trying to deliver every line perfectly. Talk about the property as if you're showing it to a friend. It can be easy to freeze up when you try to memorize everything word for word. Instead, focus on the points you want to communicate and speak naturally.

• Rather than trying to memorize every word of a script, prepare talking points including property highlights, facts about the neighborhood, and why YOU are excited about the property.
• Practice out loud several times, even if it makes you feel silly.
• We can help choose a spot in the home which gets good natural light and has a clutter-free background.
• Give yourself a few minutes before filming to settle in and get comfortable speaking on camera. We'll help with where to stand and where to look. If you notice yourself speaking faster because you're nervous, slowing down slightly can make the delivery feel more natural on playback.

If you make a mistake, take a breath and start over at that sentence. There's no need to start the whole take over; we'll edit that part out in post.

A little preparation before you go on camera can make the process easier. Taking a few minutes to organize your talking points and get comfortable with what you want to say can help the final video feel like a natural part of your listing presentation.

How the Shoot Runs From Setup to Delivered Files

The shoot itself is often the part you may have the most questions about, so we've broken down the basic process. Booking the service itself is fairly straightforward and can be completed online in a matter of minutes.

• Choose Agent On-Camera Video based on what you want to accomplish with the listing, then reserve your time online.
• Upon arrival, we'll check out the property and look at lighting and spaces before beginning to record.
• During on-camera production, you'll present the property or deliver the message you want viewers to hear.
• Will you stumble on camera? It happens. We can film several takes for a room or discussion point when needed.
• Once filming is complete, we handle the editing.
• Your finished video is then ready for you to use in your marketing.

We try to keep the filming process comfortable and conversational. We'll usually walk through the property together before we start filming. We'll encourage you to speak naturally, as though you were talking to a potential buyer standing next to you. If you're concerned about sounding stiff on camera, that's normal.

You may want the video to focus primarily on your introduction, your perspective on the property, or another message you want viewers to hear directly from you. You may prefer a short property-focused message or something more centered on your personal brand. We'll ask how you plan to use the footage so the final video can be shaped around that goal.

Because of this we plan our shoots with changing lights and weather patterns in mind. Light can change rapidly in the IE, especially in the afternoon. This lets us consider the available conditions while deciding where and how to capture the on-camera portion of the shoot.